About

Brand Strategist and Founder

msnewsworthy

Worthy and associates

“You can find me highlighting the best parts of your brand”

The woman behind

Meet Rae

Your personal guide to empowered strategy

.Hey there! I’m Rae aka Msnewsworthy herself, a seasoned brand strategist with over a decade of experience in crafting compelling campaigns. I specialize in creating real connections through campaign messaging that audiences can resonate with.

Let’s collaborate to elevate your brand through strategy!

Things I’m currently into

Building my brand management firm – Worthy & Associates. (coming soon!)

Diving into the Housing Crisis at the Arizona State Conference NAACP.

Studying hard at Arizona State University College of Integrated Arts and Sciences

Discovering new ways to push my body to it’s healthiest.

Traveling for wellness retreats and business seminars. Send me invites!

Dining at the hottest bars and restaurants in Phoenix, AZ.

This is my journey

2019

I Launched My PR AGENCY

After freelancing in Media and Social Media Management for years during college in Arizona, I decided to make the move to Los Angeles and launch a career in Public Relations. While there, I specialized in Community Engagement and Strategic Communication for some of Hollywood. It was AWESOME!

2020

My Agency Had It’s Most Successful Year

In 2020, the world may have been crumbling but at las, It was still mine. During this time, I had found a serious knack for Crisis Management. From launching COVID press releases to strategizing new processes for my clients, I loved it and I was GREAT at it.

I took these skills far beyond the office, practicing them even in the streets during the BLM protests.

(all detailed in my newsroom posts; just WILD)

Q3 – 2021

CEO Burnout Almost Killed

Me

Following my agencies first music tour and about a year of full time activism, I felt the dreaded burn out. Wearing every hat in my business was wearing me out!

In spite of my ability to double the financial growth of my agency each year, work with contractors to satisfy clients and still show up as my full self at home; my body decided to put business to a halt.

Q4 -2021

I Moved To An Island & Built My Firm

I was sitting on the Island of Vieques off the coast of Puerto Rico when it all hit me….”I can’t do this alone.”

I was no longer going to be the girl that does it all. I would need some worthy associates…and thus…my contractors and I banned together to create…