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Lifestyle Brands — and the Strategy That Fuels Them.
A lifestyle brand targets consumers in a defined niche or subculture. Their branding is less about buying the product and more about buying the lifestyle that comes with it.
Discover the journey of your dedicated Brand Managing Bestie
Hey there! I’m ReShauna as known as MSNEWSWORTHY, at work I’m a seasoned brand strategist with over a decade of experience in crafting compelling narratives and guiding CEO’s to brand success.
On my days off you can find supporting new or interesting brands, attending the hottest events and highlighting members of my community.